User Acquisition Consultant (Part-Time)

Location: New York City

Compensation: $60/hour

Time Commitment: Fractional, up to 10 hours/week

Engagement: 30-day test engagement (with potential to extend)

My client is a founder-led, NYC-based app that helps people discover unique stores, in-store events, and curated neighborhood itineraries.

The team is seeking an User Acquisition Consultant to design and execute lean, experimental user acquisition tests across mobile channels.

This is a hands-on, execution focused role for someone who has worked with early-stage consumer apps, is comfortable operating with limited data and small budgets, and enjoys testing quickly to uncover real signals

What You’ll Do

• Launch and manage lean paid acquisition tests across mobile channels, including:

• Instagram

• TikTok

• Reddit

• App Store / Apple Search Ads

• Own the full funnel from ad → install → account creation

• Test messaging, creative, and targeting to improve conversion

• Monitor performance and iterate quickly based on results

• Identify early signals around what’s working and what’s not

• Share clear insights and recommendations on:

• Which channels are worth investing in

• What messaging converts

• What’s worth scaling vs. stopping

Who You Are

• App acquisition specialist with experience at early-stage startups and consumer apps (marketplaces a plus)

• Comfortable working with very small budgets

• Strong experience in paid ads, UA testing, and performance channels

• Data-literate and execution-focused

• Comfortable with ambiguity and limited historical data

• Experience in consumer, retail, events, or NYC-centric products is a plus

What Success Looks Like

• Multiple acquisition tests launched across key channels

• Clear signals on performance and conversion

• A repeatable testing framework the team can continue to build on

• Practical guidance on where to focus future spend and effort